Legal & General
Legal & General
Pensions & Investments, Rebrand
Investing Made Simple
Learn how to easily invest in Stocks and Shares ISA through an explainer video.
Simple Fund Choice
A tool that enables both new and existing customers to compare and switch funds based on their risk appetite.
Brand Development
Starting with workshops, the concept of “thrilling” was explored. Inspiration was drawn from diverse industries to engage diverse audiences. Testing bold colors, imagery, typography, and layout to reshape perceptions of retirement and insurance.
These designs formed the basis of Legal and General's digital style guide.
